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In 2006, Abbott acquired Guidant Vascular Endovascular businesses, a market-leading line of coronary and peripheral vascular products, from Boston Scientific.  This acquisition complemented Abbott’s portfolio of innovative vascular products and clearly placed the new Abbott Vascular in a leadership position within the vascular industry.

Abbott Vascular requested that Moceri Management assist in reintroducing Abbott Vascular to the interventional community at the Trans Catheter Therapeutics 2006 (TCT 2006) annual meeting in Washington, D.C.  The company wanted a forum that would reinforce its leadership position while providing a dynamic and exciting setting in which to outline its vision of the future.

Moceri Management began by selecting and securing General L. Colin Powell, USA (Ret.) as the night’s keynote speaker.  General Powell believes that “leadership is the art of getting people to accomplish more than the science of management says is possible.” The use of this extremely popular and motivational speaker positively reinforced the image of Abbott Vascular and its management team.

Moceri Management also chose the historic Andrew W. Mellon Auditorium to host the event.  “The sheer architecture of the building is breathtaking; however we wanted to transform this majestic auditorium into a warm and inviting setting for this event.  At the same time, we needed to clearly communicate through the décor, food and beverage, music and staging that Abbott Vascular is a visionary leader in its field,” stated Toni Knopf, CEO of Moceri Management. 

Whether it was the red carpet introduction, savory hors d’oeuvres, the floor-to-ceiling draperies complementing the grandeur of the columns, or the classical quartet introducing the evening’s speakers, every detail was conceptualized and seamlessly coordinated by Moceri Management’s event management team.

Moceri Management arranged for shuttle busses to travel between area hotels and the Mellon Auditorium prior to and after the event.  The result was easy access to the event and an attendance level that far exceeded Abbott Vascular’s expectations with more than 860 guests attending. 
This elegant event allowed the Abbott Vascular leadership team to present their vision of the future to their key clients at an event that was memorable and motivational.  An encore event is planned for 2007.